Quarter at a glance
July to September · Year 2Compared with July to September in year 1
- Confirmed direct bookings
- 22 +13
- Same quarter in year 1 9
- Direct share of bookings
- 45.8% +27.1 pp
- Same quarter in year 1 18.8%
- Gross direct booking value
- €30,750 +€18,050
- Same quarter in year 1 €12,700
- Net savings this quarter
- €3,427 +€2,256
- Same quarter in year 1 €1,171
Results by house
| House | Bookings | Nights booked | Occupancy | Direct in year 1 | Direct in year 2 | Direct share | Direct value in year 2 |
|---|---|---|---|---|---|---|---|
| House A · 3-bedroom, sea view | 17 | 85 | 92% | 4 | 9 | 53% | €14,850 |
| House B · 2-bedroom, by the harbour | 16 | 80 | 87% | 3 | 8 | 50% | €10,400 |
| House C · 1-bedroom, historic centre | 15 | 75 | 82% | 2 | 5 | 33% | €5,500 |
| Total | 48 | 240 | 87% | 9 | 22 | 46% | €30,750 |
How we calculate the value of direct bookings
The value of each booking is the number of nights multiplied by the house’s nightly rate. In this example, each booking is for 5 nights. Values are gross, before commissions and payment fees.
| House | Direct bookings in year 2 | Nights | Nightly rate | Direct value |
|---|---|---|---|---|
| House A · 3-bedroom, sea view | 9 | 9 × 5 = 45 | €330 | €14,850 |
| House B · 2-bedroom, by the harbour | 8 | 8 × 5 = 40 | €260 | €10,400 |
| House C · 1-bedroom, historic centre | 5 | 5 × 5 = 25 | €220 | €5,500 |
| Total | 22 | 110 | — | €30,750 |
Nights booked per month
- Own website
- Booking platforms
- Free nights
Results by channel
| Channel | Same quarter in year 1 | Year 2 quarter | Current gross value |
|---|---|---|---|
| Own website | 9 | 22 | €30,750 |
| Booking platforms | 39 | 26 | €34,600 |
| Total | 48 | 48 | €65,350 |
What the results tell us
Direct bookings more than doubled
The three houses had 48 bookings in each quarter. Website bookings rose from 9 to 22 and platform bookings fell from 39 to 26. House A, the most popular, reached 53% direct bookings.
House C still relies on the platforms
House C went from 2 to 5 direct bookings, but 67% of its guests still come through the platforms. It has the most room to grow next quarter.
One decision for the next quarter
Sparkinnov prepares the comparison. You confirm what changed at the property, and together we choose one improvement to track in the next report.
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Get the key figures
Sparkinnov · at quarter-end
Sparkinnov uses the booking data available to compare results with the same quarter last year. If the booking system is not connected, share a single export with the date, channel, status and value. The report shows the share of direct bookings and estimates fee savings using the agreed rates.
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Confirm what changed
Property owner · when reviewing the report
Flag changes that help explain the figures, such as new rates, fewer nights available or different commission fees. In this example, volume stayed at 48 bookings and most of the growth came from houses A and B. It is worth looking at what house C can learn from them.
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Choose one improvement and measure the effect
Sparkinnov and property owner · for the next quarter
For example, if guests appear to start booking on mobile without reaching confirmation, Sparkinnov reviews the flow and proposes a fix. In the next report, we compare booking starts with confirmations where those data are available and update the payback estimate with the latest booking and cost figures.